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Efficient Prospecting

Stéphane Depaepe

01.01.2025

Optimising B2B prospecting: combining effectiveness and efficiency

In the context of B2B business development, prospecting performance rests on two pillars: effectiveness, i.e. the ability to achieve objectives, and efficiency, i.e. the ability to achieve them with minimum effort. Assessing effectiveness: the penetration...

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Efficient Prospecting

Stéphane Depaepe

07.12.2023

Telephone prospecting training in 20 hours

20 hours to master the basic techniques and, above all, feel at ease on the phone!! The telephone is a wonderful tool, and mastering it can deliver stunning results in business to business prospecting. Feeling at ease with this means of prospecting can start...

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Efficient Prospecting

Stéphane Depaepe

16.11.2023

Organising and managing prospecting in the right conditions

Three keys to managing your B2B prospecting as effectively as possible Segment Rank Plan ahead Organising your prospecting obviously starts with setting objectives, and if you set objectives, you need to be able to analyse the results achieved against them....

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Podcast · #04

Efficient Prospecting

Stéphane Depaepe

29.09.2023

Episode #004 of the podcast: Contact persons: who should you talk to?

In this episode, our seasoned hosts explore the ins and outs of writing prospecting scripts, reveal the secrets of persona sheets for targeting the right contact, and show you how to choose the right words depending on your prospect's role. You will also...

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Podcast · #02

Efficient Prospecting

Stéphane Depaepe

20.05.2023

Episode #002 of the podcast: Cold calling or hot calling... But with rhythm!

In this 2nd episode of Performance & Harmonie, we dive into the finer points of the prospecting process, focusing on the difference between cold calling and hot calling. Discover 5 essential tips to make your prospecting more effective, such as creating a...

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