The « consulting » function supports Business Development because it is «action-oriented».
The mission of SME's, active in Business to Business, is to apply Marketing & Sales knowledge in the following areas:
The establishment of an Efficient Organization :
- Organizing and structuring sales
- Creating tools for monitoring the sales force
- Establishing the Business Plan
- Guidance through personal coaching
- Evaluating and training the sales people
Dynamic trading approaches :
- Finding the most effective sales pitches
- Establishing the fastest selling process
- Defusing the non-sale causes
- Enabling improved PVC/ T (enabling Prospecting, increasing the Value, improving the Conversion ratio and reducing the selling time)
Adirectly applicable ratio
An immediately implementable Marketing Plan :
- Applying different methodologies (Deeptrack, CPS...) for a full marketing approach through Speed-Up Sessions to solve a specific strategic marketing issue.
- Conducting market research (qualitative and quantitative)
- Targeting growth sectors
- Defining the communication mix: which messages to communicate and by what means
Turning Cold Calling into Hot Calling :
- Developing e-mailing campaigns
- Placing trackers enabling website visitors recognition
- Choosing rekindling methods for particularly interested website visitors
- Creating personalized scripts for each call
